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Copyright Law in the Digital Age
Walter McDonough gives Jenny Toomey the legal lowdown on copyright
law, sampling, and artist compensation
06.06.2000
J = Jenny Toomey
W = Walter McDonough
J: What's your history of association to the music world?
W: I started off in the hardcore music scene in Boston, although I pre-dated
it a bit because I was a big Mission
of Burma fan. I used to travel all over New England seeing Mission
of Burma play. Then a friend and did the first hardcore shows. We did
Dead Kennedys shows. We were a little bit older than the SSD guys so we
got to promote a lot of those shows, you know, Gang Green and all that
stuff. We were promoters and I managed a lot of bands up here --The Neats,
The Turbines. I had a small record label.
J: What was it called?
W: 6L6. This was a long time ago. It was named after a kind of tube in
a guitar amplifier. After that I moved around the country and did different
things and then I moved back to Boston and went to law school.
J: What made you decide to go to law school?
W: I think I kinda liked the intellectual aspect of it. I think that was
the main thing that attracted me to it.
J: Did you know that you wanted to do music law from the beginning?
W: I didn't do music law from the beginning. I actually ended up in music
through a weird set of circumstances.
J: What happened?
W: Well I always hung around with bands and I have a lot of friends in
bands that became big. When I first got out of law school I worked for
the Attorney General in Massachusetts on the deregulation of the telephone
industry, so I had a lot of exposure to telecommunications and the infancy
of the big corporations trying to ramp up the Internet. I learned a lot
doing that. For example, in one case we couldn't figure out why the phone
company wanted to have so much surplus capacity. Well, we later realized
it was because they were getting ready for the Internet and they knew
even back then that at some point there would be some sort of broadband
technology, although at that point I don't think they could put their
finger on it. But we knew there was some reason why they wanted to have
this surplus capacity.
J: And when was this?
W: That was in '95. Then I left that job and I got the opportunity to
work for a famous federal judge here in Boston, which was an unbelievable
experience. I got to see all sorts of copyright cases and patent law case,
and he did part of the famous Boston case where the Tom Sholz sued his
manager. So I got to work with everything from entertainment law to securities
law.
While I was working at that job a couple of my friends, one guy in particular
-- actually, believe it or not, it was Lewis Largent, do you remember
him from MTV? Well he's an old friend of mine and we were out one night
at a Jawbreaker show when I was clerking for the judge and Lewis said
to me, "Have you decided what you want to do yet?" I said "No" and he
said, "Why don't you work in the music business, you'd be great at it.
You love music and you're a great lawyer. " So I said, "Maybe I will."
So one of my friends Mark Kates -- who is the head of Beastie Boys' label
Grand Royalbut
who was at Geffen at the time -- says, "You should meet Rosemary Carroll."
Well, I had to be in New York for a wedding anyway and Rosemary invited
me up to have lunch and all of a sudden she offered me a job and -- boom
-- I'm working with Rosemary Carroll, Michael Guido and David Codikow,
who are three of the biggest lawyers in the music business. It was a great
experience. I learned a lot. I actually had the experience of putting
in my two years working at a big deal entertainment law firm working with
everybody from, you know, Jay-Z
to Richie
Sambora . I did everything: record contracts, publishing contracts
and some of the first internet licensing deals that were ever done. I
also did a lot of hip-hop, especially with Jay-Z. So I did, for example,
"The Hard Knocks Life" samples clearance. At the time that was the single
most complicated sample clearance ever done because it's from a Broadway
play and you have to worry about separating all the rights. It's not just
the music, but it's the story itself. Then J won the Grammy for it. So
basically I had to go and negotiate deals with Puffy Combs' people and
Dr. Dre's people and all that stuff and I lived in the hip-hop world for
two years. I still have a lot of friends in hip-hop.
One of the reasons I came back to Boston was because I wanted to get more
involved in technology. It's funny because when I started getting involved
in clearing intellectual property matters in the net, it was very easy
to make the transition because it was so similar to doing sample clearances
for hip-hop artists. If you look at Napster, for example, the controversy
that's going on with that is very similar to the sampling controversy.
So I'm back in Boston where I'm doing a lot of work with bands and obviously
doing more internet stuff and intellectual property licensing on the net
in general.
J: We'll talk about Napster stuff later, but I wanted to establish something.
You do work with a bunch of independent artists. Can you tell me who some
of them are?
W: Jets to Brazil would be a big one. I also work with Hydrahead
Records , which is the big up and coming avant garde heavy metal label.
They have Cave In. It's like Jade
Tree except it's harder music, but it's one of the fastest growing
record labels in the world. They are very fair. We do have written contracts
but we've been very influenced by what Tim has done at Jade Tree because
we want to be fair to bands. It's all about giving the bands the opportunity
to make money. I think within a year the bands on Jade Tree and Hydrahead
will make more money than 85% of bands that are on major labels. There
is no doubt in my mind about that. So it's really exciting to be working
with these types of labels. Another guy I work with closely is Mr. Lif
who is one of the big underground hip-hop guys. I represented Company
Flow for a while but I felt like they needed somebody in New York
so we're still trying to find the right guy to fill in for that slot.
They have a lot to do because they're starting to be referred to as the
hip-hop version of Dischord in New York now and they wanted to do this
big collaborative with Lif. Are you familiar with Company Flow?
J: No.
W: Well they are one of the biggest underground hip-hop acts and they
travel all around the world and Lif comes in as a collaborator. So we
just felt that since Lif lives here in Boston and he's my friend and we
work real closely that I would represent him and we would find someone
else to represent them because we didn't want to have a conflict of interest.
Besides, they need someone in New York that is going to do a lot of day
to day work with the label. Lif just did a single for Grand Royal so he's
doing really well and The URB just named him one of the best upcoming
hip-hop artists for 2000. So really what I'm doing is trying to work with
emerging artists. I've cut back a lot because I know what it's like to
work literally every day of the week. Now I'm emphasizing quality over
quantity. I want to be able to spend more time with my artists. Do fewer
transactions and do them well. There are a few other people that I work
with who are pretty well known but they don't want to be dragged into
the Napster controversy.
J: Okay...
W: I've read the statistics and allegedly we have 65% of the Napster board
run by people in Massachusetts.
J: The Napster board? What is that?
W: You know, the kids who actually have the message boards that tell you
what's on Napster. Well, that coupled with just how controversial it is,
some of the people I work with just want to be left out, which I can understand.
J: The predominant position at the three recent Internet technologies
conferences I attended and in the discussion on the Musictech list suggest
that the benefits of digital download technology for independent musicians
outweigh the risks. What do you think of this theory? What do you think
about that?
W: I think it's ridiculous.
J: Why?
W: Because as Terry Fisher from Harvard Law has pointed out, digital downloads
only work if there is some sort of ancillary income where the musicians
are getting paid. How can you get paid if you are giving everything away?
Unless there is some sort of ancillary income coming in from merchandising
or something else, it doesn't work. And, frankly, for most bands their
sustenance is in publishing, whether they are independent bands or whether
it's major label bands that aren't selling many records. I mean these
major label bands may not be making money selling records, but they are
making mechanicals from record one. How can bands make steady money if
they give up their publishing income? I want someone to give me examples
of bands that have done well by giving away music on the net, because
I still haven't seen it.
J: Yeah, me too. Kristin and I just wrote a piece about that which goes
through the different ancillary revenue streams and explains why they
will not be able to replace royalties for independent artists as the major
source of revenue. We then make a challenge to the people who work in
the internet community who are supposedly music fans to actually build
artist payment into their business models in some way because no one seems
to be doing that. It's funny because what forced us to write about this
was an email from Napster asking us to go on the record in support of
them. And although they seem like nice folks we had to tell them "absolutely
not," because it doesn't really seem like they've done a thing to guard
the value of our labor as musicians.
W: The only people who are making money in this are the people who own
these sites. How many have of these business models have you heard are
based on these "communities of musicians" where kids can put up their
music? Okay, the owners of those sites are getting paid because they are
making ad revenues and in many instances they are planning to go public.
How come the musicians aren't getting paid? Why should the site owners
get "free content" when the musicians are not getting paid anything? They
are making money and they are not sharing any of it with the musicians.
J: Clearly the great majority of those sites aren't making money at all
yet. But what's particularly frustrating is that almost every one of these
company owners is being quoted as saying that compensating artists is
the most important thing for them, but clearly it's much more important
for them to guarantee the future of their companies.
W: Well remember what the guy in Jerry Maguire said: "Show me the money."
You know they are just taking advantage of kids who don't know any better.
It's the age-old music business practice. Take advantage of people who
don't know.
J: Something that complicates this conflict is the differing ideologies
that exist between people from the independent music community and people
from the Internet community. One thing that is very interesting about
those two groups is that they are, in many ways, cultures unto themselves.
Like for example, I could tell from what you say and how you say it that
you had some history as a punk rocker because there are these signs and
signals of having gone through that at a certain period of time and the
residual effects of that are recognizable. These norms and histories influence
your perception of these issues. There is a similar group of signs and
signals for Internet culture.
The big problem is the fact that the Internet and indie music communities
have different histories and outlooks that overlap in some places but
diverge in others. For example, the history of giving stuff away and making
art for love and playing for free exists within the independent music
community and it follows the same idealistic logic that informs the beliefs
of the open source programmers. I.E. it is both altruistic and logical
to develop software through "open source".
W: How about the fact that the guy that invented the web gave it away.
J: Yes, that sets a certain precedent. So it's kind of a problem when
the argument about "open source" and Napster becomes polarized and you
are trying to decide which team you want to be on. Clearly it would be
a lot more fun to be on the "open source" team because they seem like
the good guys. Not necessarily the large corporations that own these Internet
businesses, but the kids who are out in front with the altruistic concepts.
The obvious problem then is that if music becomes essentially free it
becomes difficult, if not impossible, to compensate artists for their
work. What really worries me is that the idealism that informs that "open
source" ethic is going to be a tough opponent to fight because it's not
just a theory or an opinion, it's actually the roots of a whole tree of
ideology. So I find it difficult to believe that those folks who were
raised on the idealism of "open source" will ever see Napster and similar
kinds of digital downloading a "piracy."
W: Well that's too bad because it's the
law . Not accepting that is like not accepting that when the light
turns red you have to stop the automobile. I don't understand how people
can stand there and tell me it's not the law when it's the law.
J: Well, do you think that has anything to do with how incredibly difficult
it is to police that law? I mean, I know dozens of people who will drive
through a red light on a deserted highway in the middle of the night.
W: Is it really difficult to police?
J: Well it seems like it is.
W: I don't think that it is, but let me tell you this. This is the same
thing that we went through in the '80s with the sampling controversy.
When people thought they could sample with impunity and no one was clearing
any of the samples it was going on and on and on.
J: Tell me about that because you've had a lot of experience with it and
I think you are right, it's a really good parallel.
W: It started with the best of intentions, I mean, you know you're talking
to somebody who's been a hip-hop fan forever. I was lucky as a little
kid, I got to see some of the first hip-hop shows. I had a lot of friends
in the black community who knew I was into music and just took me in initially
to check it out and see what I thought. I saw Grand Master Flash and the
Furious Five early on and it was just unbelievable to see. It's mind boggling
to remember what it was like to see them for the first time. I mean who
had any idea? But when those guys first started off --Cool Herk, Grand
Master Flash, the original DJs -- they didn't know the law. They were
just guys from the Bronx who liked to play records at parties. So as the
business became more complicated, eventually Grand Master Flash toured
with The Clash and they made this song called "White Lines, Don't Do It"
which contained three samples. It was "Let's Dance" by David Bowie, "Happy
Birthday Birthday Party " by Grand Master Flash, and "The Cavern" by a
band called Liquid Liquid. What happened was David Bowie's lawyers sued
Sugar Hill Records who had put out the record and then everybody else
sued them, if I'm not mistaken. That's why Sugar Hill Records went out
of business. They were sued out of existence. They went bankrupt.
So then people began to tighten up and do a better job of clearing samples,
but again some people still didn't clear samples. Then we had the famous
Gilbert O'Sullivan vs. Biz Markie case. Now I can tell you, I don't know
Biz very well, but I've hung out with him and he's a good guy. He's a
well-meaning guy.
J: Summarize that case because I'm not sure everyone knows about it.
W: What happened in the case was Biz Markie did a song that sampled "Alone
Again Naturally" by Gilbert O'Sullivan. He did it because he liked the
song. Well he actually contacted Gilbert O'Sullivan's people and said
"we want to clear this" and Gilbert O'Sullivan got personally involved
and said, "Look, I realize what you guys are doing and I respect it, but
you have to understand something, this song is about my parents dying
and it's very special to me and my family. We don't ever want it to have
another use, so I'm not going to give you permission, but it's not personal."
They went back and forth about this for awhile and finally Biz just released
it anyway without clearances, and Gilbert O'Sullivan's people sued. The
case went to the Southern District Court of New York and in the decision
the judge said that it was theft, and then he said it was a criminal matter,
so that it could be referred to the US Attorney.
The fact of the matter is it's never been the same since then because
once the judge said "theft" and "crime" that completely changed it. Now
everybody clears his or her samples because you've got to. Even in the
drum n' bass movement in England which is completely based on uncleared
samples, once a record reaches a certain number of sales they clear it
because they don't want the hassle. Again, it's different because the
law is different over there. So kids still release records with uncleared
samples but for the most part once you reach a minimum sale level, you
pretty much have to go back and clear it. Here's a case in point. "Uptown
Baby" by Lord Tarik had a sample of "Black Cow" by Steely Dan. It was
a great record that they literally sold out of the backs of trunks of
cars. As the record became more powerful Steely Dan came in and said,
"Okay guys, we want a check." They were very upset about it, but Lord
Tarik didn't know any better.
Again, the same thing is happening now with digital downloads. There are
a lot of kids out there and no one has ever told them that what they are
doing is wrong. I don't know if it's going to be a Kevin Minnick situation
or whether it's going to be a Biz Markie situation, but sooner or later
there is going to be a court case and someone is going to get hauled in
there. Hopefully it won't be for criminal indictment but sooner or later
it's bound to happen. It's either going to be a civil case or a criminal
case.
J: Well, how about this? I can see how those types of lawsuits are going
to shut down or paralyze easy targets like Napster or MP3.com, but what
about the argument that "if you can hear music you can tape it." Kids
will be sending these types of downloaded files to one another using other
means the second these two major channels get shut down. It seems to me
that the only way to prevent that would be to police everyone's home computers.
W: Oh, I don't know if that's true.
J: Well then explain to me how ?
W: Well, the thing that makes Napster dangerous is that it facilitates
the illegal practice. Any system that facilitates copyright infringement
is dangerous because it could crater the music industry. I'm not sure
I fully understand the question. Can you restate it?
J: I'm talking about the idea that these files are really easy to download.
For example, at a conference at Harvard one panelist was explaining how
to go about downloading a file and then he said, "Make sure you cancel
it before it downloads because if you don't you'll be committing piracy."
Well the only way to trace those kinds of singular transactions would
be to have to watch what is happening with everyone's home computers.
W: Yeah, but nobody really cares about copyright infringement on the margin
because, you're right, it's too difficult to police. But when someone
creates a huge system like Napster or any other of these that facilitates
copyright infringement, that's dangerous. It's one thing to have a handful
of kids who have outstanding computer skills who can crack files but it's
quite another matter when the dumbest kid in the class can use Napster
and that's the problem. No one cares about piracy on the fringe. What
they care about is a mass technology that facilitates this. Some people
say that there are as many people who use Napster as there are at AOL.
That's pretty scary, particularly so considering the fact that AOL put
up a Napster type system up (Gnutella) and then realized within 24 hours
they had to bring it down because it was copyright infringement. Ironically
they were committing copyright infringement on stuff they owned, namely
the catalog of Warner Brothers records.
J: Let's move on. Tell me about the Digital Millennium Copyright Act of
1998. Do you think this legislation helped or hurt independent musicians?
W: It helped them.
J: Why?
W: Well it's like this, as I said today in a speech to the Boston Bar
Association, the RIAA should have spent their time worrying about stuff
like Napster instead of trying to stick it to musicians by adding the
"work
for hire" language. While they were worrying about this ridiculous,
selfish thing they let the Napster phenomenon grow out of control to the
point where Metallica and Dr. Dre are now doing their work for them.
J: The "work for hire" clause makes it very difficult for independent
musicians like me to be aligned with the RIAA's positions at all.
W: I know one of the managers of Metallica, Peter Mensch, and I love Metallica
to death. In my opinion, no matter how it looks, they are fighting the
fight for everyone else. As far as Dr. Dre goes, I've never had the opportunity
to meet him personally, but I have talked to a number of his people over
the years. I have tremendous respect for him because, in my experience,
with the small dealings that I've had with them his organization is straight
up. They always pay everybody. They don't stiff people. They are really
straight up guys so of all the bands in the world if Dr. Dre and Metallica
are suing you then you know it's serious because they are not into hassling
people.
But again, the RIAA spent all their time on the kookoo "work for hire"
language when they should have been worried about Napster. The thing that's
really important about the Digital Millennium Copyright Act is that it
raises the penalty for copyright infringement. In the MP3.com case, for
example, when you see the damages get multiplied out according to the
new standards -- I don't remember what the last count was, but they're
up around $3.2 billion. If somebody wanted to bring a suit against Napster
they could theoretically have damages in the quadrillions because it would
be a civil RICO suit under which damages get tripled and they have to
pay the attorneys' fees on top of the damages.
What the musicians lost in the DMCA, and this mostly effects the major
label musicians, is their right to try to terminate the deal and get back
their masters 35 years after a record has been released. Don Henley and
Sheryl Crow and a whole group of musicians are going down to Congress
to try to get this legislation repealed.
From what I've heard, there is actually a good shot that it will be repealed.
In terms of the damages for copyright infringement in a digital format
this act has definitely helped musicians because the damages have gone
way up. So between what they've done with the domain names and what they've
done with the DCMA, trademark owners and copyright owners have more rights
than they ever had before. Except for the work for hire thing which will
hopefully get knocked out.
J: Here's something that I'd like to ask you about with regards to the
Biz Markie case: what do you think about the idea of substituting "right
to first use" for sampling, as opposed to the way it is now where the
artist has complete control of the recorded performance?
W: You mean the "first use" doctrine? Well the first use doctrine only
goes to the first time a song is used. In other words, you can't cover
a song unless it's been released.
J: Exactly, but with regards to the sampling...
W: Oh that doesn't have anything to do with it. I mean because...are you
talking about compulsory licenses? I mean you can get a compulsory license
for something.
J: Explain what that is.
W: Well, there are exceptions to copyright code where people can use work
without permission as long as they abide by certain rules. One of them
is the compulsory license. Right now I'm in a situation with a band that
is the subject of a tribute record and they are not too happy about it.
We're trying to work something out because it's a big band and everyone
that is participating in the tribute is a fan. Nobody wants to hurt anyone's
feelings, so they want to come together and make a deal. Essentially if
the band doesn't want the album to come out the bands that are doing the
covers could get compulsory licenses -- if we were willing to abide by
how it works -- which means you have to make monthly payments. But you
can not do that with a master recording. You can only do that with the
song.
J: Oh, I see.
W: I mean, how can you have a second use of a master recording?
J: Well, I suppose you could argue that sampling was a second use.
W: Well, what constantly happens is this: a record will come out and someone
will sample someone's song. So the person who has been sampled will say,
"Hey wait a minute, you sampled me, you can't do that, that's copyright
infringement." And the first musician will say, "No it's not because I
applied for a compulsory license and that's not your master recording.
That's just a bunch of guys that I hired to play the song."
J: I'd guess that happens a lot when you can't get a sample cleared.
W: Yeah, if you can't get it cleared you could go back and do what is
called a "replay" of the master recording and then apply for a compulsory
license but compulsory licenses are pains in the neck because you have
to pay every month. I don't want to go into the history of compulsory
licenses but basically there are a lot of cases where the person who samples
hasn't kept up with the payments and has eventually lost the license.
J: Now we get to talk about something that I think was particularly interesting
that you said on Musictech. A lot of people who champion digital downloads
talk about the fact that the music industry is selling more records than
they have in the past. So their argument is that as sales continue to
increase, digital download technology is not acting as piracy but as some
sort of new fangled form of radio. It suggests that by hearing the tracks
you get a chance to like them and to buy them.
My problem with that, of course, is that the majority of these business
models are based on a future in which digital download delivery of music
begins to replace CDs. So their argument that Napster is fueling sales
only works as long as there are CDs to be sold. It doesn't work at all
if digital downloads become the predominant format for music. You had
an interesting point with regards to this theory and Soundscan.
W: Yes, well first of all we are in an interesting time period because
if you look at the Billboard 200 and the records that are selling a lot
-- the two examples that I always use are N'Sync and Santana. Those records
are clearly being bought by people over 24 years old. In the case of N'Sync,
my friend has three daughters and each one of them had to have her own
copy so he bought three of them. So I asked someone about this and I was
told, "Yes, it's common for parents buy an N'Sync record for each one
of their kids." It's like Pokemon cards -- each kid has to have their
own CD.
So on that level I think sales are distorted. The boy bands and a lot
of the other bands that are doing well -- for example, Santana -- have
a dynamic that masks the fact that the demographic group that we are losing
the most sales to are 16-21. I mean, 16 to 21 year old kids are being
brought up and being trained by the Internet culture to believe that they
don't have to pay for music, and that's dangerous.
The other thing is that Soundscan is not a 100% quantitatively accurate
sample. Those numbers are based on a projection. I forget the exact number,
one person told me 65%, but it's hard to get a precise number because
the statistical model is proprietary and Soundscan won't share the information.
Soundscan samples throughout the country and then they take those figures
and they extrapolate to make the 100% totals. I can tell you that a lot
of bands are not represented in those numbers because there are a lot
of records that are sold in places that do not track Soundscan.
J: This was always the case for the bands on Simple Machines because we
sold the great majority of our records through mom pop stores and mail
order.
W: Hip-hop too. Hip-hop 12" sales, someone could sell 30,000 copies of
a hip-hop single and you'd never know because they generally don't have
bar codes so you can't scan them. Mr. Lif sells tens of thousands of singles
and they don't scan. The only reason we know how many he is selling is
because the record stores throughout the country like the guy and they
tell him.
Newbury Comics ,
for example, they are one of the biggest independent record store chains
in the country with a lot of stores in the Boston area. They break bands.
That's where you're going to buy Tortoise records, that's where you're
going to buy Dischord records, that's where you're going to buy all this
stuff. Kids go directly there to buy it. Well, Newbury doesn't report
to Soundscan so we don't know what's happening. Mike Dreese (an owner
of Newbury Comics) will at some point come out and talk about how this
is affecting his sales. What if we take hip-hop and country out of the
equation and we just look at independent rock in the US? Most of those
records are sold in record stores near college campuses. Nine times out
of ten these stores are almost on the grounds of the campus. Those places
don't report. So the stores that are taking it on the chin are the ones
that don't report to Soundscan. So we don't know what's really going on
and the RIAA are asleep at the switch and they should be trying to find
out what's going on. But you know what? They don't care about the indies,
they only care about the majors. They don't seem to grasp the fact that
but for the indies the majors would have no new source of talent. There
wouldn't have been a Nirvana if there hadn't been a Sub Pop and we could
name a million other examples. No one is looking into this but someone
should be surveying these stores and figuring out just how much the sales
are dipping because kids aren't buying records anymore.
J: I'd be curious about that. I'm not arguing with you but DC has two
new indie record stores and they both seem to be doing really well. But
then again, we are living through this incredible boom time and there's
a lot of disposable income floating around.
W: It's like this, the phenomenon hasn't completely kicked in. We have
not had a great release schedule yet because of the mergers of all the
major labels. You can make the argument that there are fewer records out
there than there should have been. There should have been more records
out so we're still at a stage right now where at any moment there could
be a huge drop off because when you add this many people to Napster all
the time and you are training more and more people it has a snowball effect.
I know for a fact that there are kids at the Boston College computer room
who are making hundreds and hundreds of Guster records. Guster is losing
those sales somewhere and my guess it's at the record store that's closest
to BC. Someone's sales are down if these records aren't being purchased.
Now I recognize this is like free beer. I mean you're going to do a much
greater volume in free beer than if you were charging a buck a beer, obviously.
Several independent labels have told me that their sales are down, they
just don't want to go public because they don't want to get into a fight
with anybody. I think it's going to come to a head and I think it's going
to be Mike Dreese who is one of the two owners of Newbury Comics. I think
at some point he's going to make a detailed speech about Napster and CD
burning and how it's affecting his business. I've seen him do about 60%
of the speech already where he says that basically CD burning is going
to wipe out record stores throughout the United States. It's not going
to hurt Best Buy; they are selling the CD burners. It's going to kill
the boutique stores.
J: Let's talk about the idea that Brian Zisk brings up that there is no
impenetrable format. If we are moving towards a digital download music
economy and that is the major format for music, how will we ensure that
artists get paid?
W: Well, there is going to have to be some sort of watermark embedded
in the digital information. I can accept the argument that the technology
does not exist now, but at some point the technology must exist because
there will be overwhelming demand for it.
J: You don't think that there will be a way to get around it? I mean it's
a pretty compelling argument that Microsoft's encoded music form got cracked
in a day.
W: Well, it's like this, technology can change. I have tremendous faith
in human progress. Just think about the polio vaccine, the Wright Brothers.
I mean, sooner or later there's going to be some encryption software or
some other method that will be a better mousetrap. In the mean time anyone
who is intelligent enough to hack a DVD or Microsoft's code is one thing,
but as I said before, when the dumbest kid in the class can do it it's
another thing entirely.
That's why Napster is so dangerous because they facilitate it on such
a huge level. I mean you can't police everybody, nor do we want to. We
don't live in that kind of society, nor do we want to live in a totalitarian
state. It's one thing when you have very intelligent people on the margins
doing it but when you create a system that's available to anybody and
you facilitate it that's very different. I'm not concerned about the one
person who can do it or the 15 people who can do it. What I am concerned
about is the 15 people banding together and building a system where anybody
can do it.
J: It's funny to see these companies with these very young idealistic
people running them but who are all being funded by big money and being
given very long leashes right now . It reminds me a lot of the A phenomenon...
W: Exactly.
J: ...where you have an A guy who is young and friends with the band and
makes them feel comfortable. Most A men of that stripe I think really
can only be successful salesmen for the majors if they actually believe
that they have some control of the system, and the majors let them believe
that.
W: Have you read Steve Albini's article?
J: Of course, "Some of Your Friends are Already this Fucked". The point
that I'm making is similar. It's so interesting talking to these idealistic
kids at these internet companies because it really is a very different
world in the sense that while they work very hard, they are also completely
funded, often for work that is not bringing in much (if any) income.
W: Yeah you could take all the music stuff from Steve Albini's article
and substitute it with venture capital. Somebody said something to me
recently, and I think it's an interesting point. He said, "You know how
venture capitalists are like record labels? They want you to spend as
much money as possible so you have to get more money from them." It's
absolutely true. Have you ever heard the story about the venture capitalist
that gave some company $2 million? It's a true story. It was a really
good Internet company up here in Boston and they raised 2 million bucks.
It's all they wanted to raise. They only wanted to sell a small piece
of equity but they had a short term financing need. They wanted to run
an advertising campaign, so they priced it out and the venture capitalist
said, "Are you going to spend a million dollars on advertising?" The Internet
company said, "No." The venture capitalist said "Why not?" The company
said, "This other company from Tacoma, Washington will do the job better
for $200,000." The venture capitalist said, "No, no, no use the company
from Boston that's going to cost a million". Well, the guy from the Internet
company said, "What, are you crazy? Why should we spend 5 times as much
for something that's not as good?" until they realized that the venture
capitalist actually wanted them to burn up the money as fast as possible
so they would have to sell more of their company's equity so the venture
capitalists could own a larger piece of a great idea.
Let me tell you, these people aren't idealistic, they are greedy. I mean,
idealism is the Civil Rights Movement, idealism is the Women's Rights
movement, it's Free South Africa, and it's Free Tibet. That's idealism.
I know people who went to Harvard Law School and teach in ghetto schools
for $15,000 a year. That's idealism. Idealism is not people waiting around
for the big kill and that's what everybody is doing. This is all based
on what one of my friends calls "phony IPO money". I mean, this not idealistic.
This is greedy.
J: Now, come on, some of this is idealistic.
W: Open source people, yes, I would agree with you there.
J: And some of these kids, too. Some of these indie kids who are trying
to create these companies are absolutely committed to indie ideals. They
have a different perception of it because they never lived in a world
that didn't have an indie community. So they always see themselves in
relation to these structures they've lived with their entire lives as
opposed to the earlier generation that built their own structures.
W: But one, they are talking to Wall Street people and two, they are using
a business model that doesn't pay musicians, and when they do that they
are not idealists.
J: Absolutely, I agree with you there, and the only reason that I was
bringing that up because it seems really interesting to me. I mean there's
this very shiny face on a lot of this stuff but I see the shake down coming.
I think it's interesting because these big companies will sit back and
let the idealistic kids take the punch.

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Walter McDonough

J: What made you decide to join the Future of Music Coalition?
W: Well, I'm really concerned about how royalties are going to be paid
on the web. Not just in terms of what the webcasters or people who distribute
the music are going to have to pay, but also how the artists are going
to be compensated out of those monies, because it's a two-way street.
Right now it's unclear whether or not a lot of the revenue that's being
received by the major record labels is actually going to find their way
to the artists. Whether we are talking about money from the MP3.com settlement
or from any sort of prospective licensing on the net, we need to be sure
that the artists are going to be compensated. That's problem number one.
I think problem number two concerns how the independent labels are going
to be represented and compensated as well. That's very important.
Then on the other side I think it's very important that there is a fair
royalty system put into place. I worry that if these fees become exorbitant,
and apparently one can make the argument that the royalties that MP3.com
decided to pay in the last few days are exorbitant, well then that could
definitely slow down the growth of digital music in general. So that concerns
me as well, because if royalties or licensing fees become so expensive
that it's practically a tariff, obviously it will slow down economic activity
and it's going to stop the growth of music on the net. I don't think that's
in anybody's interest.
Of course I think there are other questions factoring into this as well.
For example, are there models out there besides Gnutella or Napster that
are not only taking care of the consumer needs but ones that will make
sure the artist is going to get paid?
On one hand you have the Napster people and the copyright minimalists,
and on other hand you have the RIAA and the copyright maximalists, but
in the middle you have a whole lot of other people who are not on the
record. To me that's the majority of the people -- the webcasters, the
independent musicians, the indie labels, the independent publishers, the
entrepreneurial class and the creative class -- and they are not being
heard at all in this debate and it's just unfortunate. There has to be
some attempt to raise consciousness about their concerns because these
are the people who either create the art or create the websites to distribute
it and they should be heard.
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