2:30 PM – 3:00 PM

Check in: coffee, tea and snacks provided

Music 2.0: How Musicians Can Use Technologies to Promote and Distribute Their Work
By Tim Quirk, Executive Editor, Music, Rhapsody America

A review of the range of tools and services available to musicians who are interested in promotion, distribution and sales on a digital platform. This panel will show you what a number of new music-based services look like and talk about how they operate. For each service we will outline how songwriters, performers and labels are paid, and how musicians can ensure their songs are available on these platforms.

Policy Overview
By Michael Bracy, Policy Director, Future of Music Coalition and Jean Cook, Deputy Director, Future of Music Coalition

Webcasting rates. Copyright clauses. Media ownership. Broadband policy. In a surprising number of cases, how musicians and songwriters are compensated, and how much access they have to the media, are affected by state and federal policy. This panel will review some of today's key legislative issues, talk about why musicians need to have a voice in the debates, and how you can get involved.

What is Net Neutrality, and Why is it Important for Musicians?
By Jean Cook, Deputy Director, Future of Music Coalition

Network neutrality -- or Net Neutrality -- is the principle that preserves a free and open Internet. Net neutrality ensures that all users can access the content, or run the applications and devices of their choice. This short presentation uses YouTube clips and real band experiences to talk about why musicians are organizing in support of net neutrality.

Net Neutrality Fact Sheet

1. New Ways to Release your Music
By Jim Mahoney, Vice President/Membership, A2IM and Stuart Shapiro, Attorney, Cohen & Lombardo, P.C.

Today's musicians and groups have an exciting array of ways to release their music. This breakout will cover topics such as new label partnerships and artist-driven funding strategies, best formats -- CD, digital only, vinyl? How can today's musicians can take advantage of new technologies and services. What are some common mistakes that musicians make when self-releasing? We'll have an expert here to answer your questions.

2. Compensation for Public Performances
By Tim Quirk, Executive Editor, Music, Rhapsody America

With the development of new radio-like platforms -- XM and Sirius, subscription services like Rhapsody and Napster, and internet radio -- there are more opportunities than ever for your music to be performed publicly. In most cases, this means there's a performance royalty that's being collected on your behalf. This breakout will cover the basics on what counts as a "public performance" in the digital age, registering your work with ASCAP/BMI/SESAC/SoundExchange, and the role of performance rights organizations in an ever-changing music environment.

3. Internet Marketing Strategies
By Charlie McEnerney, Producer, Well-Rounded Radio

There are dozens of new programs, services, websites and widgets out there designed to help musicians promote themselves and their work. But participation in any one of them involves understanding how it works, and whether it's worth your time. This breakout will cover marketing strategies, and talk about how musicians can most effectively use their time to promote their works.

Internet Marketing Strategies Handout

4. New York State Initiatives and Funding Opportunities
By Jean Cook, Deputy Director, Future of Music Coalition

This breakout will provide attendees with an overview of the grant and funding opportunities available to New York State creators and presenters.

New York State Resources Fact Sheet

1. How to Work with Radio
By Michael Bracy, Policy Director, Future of Music Coalition and Jim Mahoney, Vice President/Membership, A2IM

Radio airplay has been an important, but elusive, part of the music industry formula. Everyone knows that radio airplay -- and lots of it -- is essential to creating a "hit" record, but it's nearly impossible to get it, unless you're on a major label. But times are changing, and new opportunities abound, with satellite radio, webcasting stations and noncommercial radio providing new platforms for musicians of many genres. This breakout will talk about today's radio environment, discuss what's available, and how musicians and groups can work with radio stations and webcasters to get your music on the air.

2. You're Online: Now What?
By Tim Quirk, Executive Editor, Music, Rhapsody America

You've set up your website and your myspace page and you've told your family and friends about them, but how do you make sure that people who don't know you can find your music? This session will focus on the oft-ignored, but incredibly important issue of metadata and making yourself find-able on online retailers' websites, online streaming services, in search engines, and other online tools. We'll also disabuse you of the notion that just having a web presence can magically lead to fame and fortune -- you still have to work as hard as ever in the physical world.

3. New Tools to Promote Jazz/Classical Music
By Jean Cook, Deputy Director, Future of Music Coalition

A breakout session that will focus on some of the novel ways that jazz, classical and new music communities are using emerging technologies to build awareness and interact with audiences.

4. The Basics of Podcasting/Webcasting
By Charlie McEnerney, Producer, Well-Rounded Radio

A how-to breakout that will cover the basics of podcasting and webcasting. How do they work? How can musicians get their music to webcast stations and podcasters? How can you create your own?

The Basics of Podcasting/Webcasting Handout