According to Billboard magazine, “25” is expected to sell more than 1 million units in North America in its first week, and will very likely be the biggest album release of 2015.

Casey Rae, chief executive of Future of Music Coalition, told the New York Times that Adele’s decision to withhold the new album on streaming for a certain period of time was sending a “strong signal to other artists.” However, in reality not all artists are able to make those same choices, he added.

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