And don’t overlook the return for the artists making the music. Musicians can collect more money from downloads than from streaming services, at least at first.
“Even a 99-cent download is a relatively high margin transaction compared to micropennies, where payments aggregate over time,” Future of Music Coalition chief executive officer Casey Rae wrote in an email. […]
[…]SHAHANI: Late last night, executive Eddy Cue tweeted out, Apple Music will pay artists for streaming, even during customers’ free trial period. We hear you, @taylorswift13 and indie artists. Love, Apple
And so ends some bad blood.
CASEYRAE: And all props to Taylor Swift for pulling this off.
SHAHANI: Casey Rae is CEO of the Future of Music Coalition.
RAE: It is really, really remarkable that she was able to influence Apple to change a fundamental business decision. read more
For labels, distributors, and artists alike, a better connection to fans—plus knowing how fans listen to music and what they want from artists—may mean a better service overall, which could translate to more revenue. But, even with the direct connection to artists, Apple Music will still face stiff competition in its fight to become the dominant platform. In that fight, there’s a danger that it may wind up less concerned with the success of smaller, independent artists than beating its freemium competitors, such as Spotify.
“Artists want to believe that whatever the new platform is will have meaningful impact,” says Casey Rae, the CEO of the Future of Music Coalition, “but I don’t know how much Apple cares about that.”
[…]Over the past year, Merlin has also struck several major deals that run counter to what major labels have been willing to do. It recently agreed to work with SoundCloud, the massive streaming site that has been described as the YouTube of audio while also drawing criticism for widespread copyright infringement. Before that, it signed a deal with Pandora, which previously hadn’t reached deals directly with labels, opting to use so-called compulsory licenses where the rates are set by the government. In its deal with Pandora, Merlin agreed to per-stream rates that can be lower than it would have gotten otherwise, in exchange for a commitment from Pandora to play songs from its labels more often. read more
[…]But, as The Future of Music Coalition reports, independent music labels deserve some of the credit for Apple’s reversal as well. “It wasn’t just Taylor Swift,” Casey Rae of the Future of Music Coalition told NPR. “There was a huge chunk of the indie label community that was simply not willing to let Apple have a free pass.”
When the Billboard chart-topping winner of seven Grammys speaks, apparently Apple listens. Apple very quickly pulled an about-face late Sunday night, with Apple VP Eddy Cue tweeting that “Apple Music will pay for artist streaming, even during customer’s free trial period.” Following this several independent label groups announced they would be signing on to Apple Music, including Worldwide Independent Network and Beggars Group. read more
Every so often your pals at FMC take the weekend to do stuff like… make music. Seems like whenever we do, a major industry story breaks.
To wit: Taylor Swift’s open letter to Apple regarding the “free trial” period for Apple Music, during which the 12th largest company in world decided it would not be paying royalties to artists and rightsholders.read more
As expected, Apple announced its forthcoming music streaming service on Monday at its annual WorldWide Developers Conference. The service is scheduled to launch at the end of June, and naturally, our primary focus is on how the new offerings will impact musicians. The presentation was short on details, but here are some of the questions we’ve been wrestling with (and some partial answers)
For Apple, its Music app is a necessary Band-Aid. But it might not be big enough to stop the bleeding.
The company announced Apple Music, its latest foray into the music world, Monday. The new app will include playlists curated by real humans, a radio station with real DJs, its very own premium on-demand streaming option, and a way for musicians to connect directly with fans. With Apple Music, the company is joining a myriad of Internet radio and on-demand music streaming services in a crowded digital music space.
“Apple has a huge footprint, and gobs of cash, but Spotify has already made a lot of inroads,” says Casey Rae, CEO of the Future of Music Coalition.
Millions of smartphone users were surprised to learn this month that the rock band U2 had not only made a new album available to them for free, but that it was already loaded into their iPhones. U2 gave away the album as part of a blockbuster business deal with Apple, which is rolling out its newest devices this fall. But the band and the company are both being criticized over how the promotion affects the value of music in the digital age. Join Kojo for a Tech Tuesday conversation about the intersection of technology and music.