Musicians are a very adaptable bunch, particularly independents. We’re the ones who turned the original MySpace into a powerhouse of music discovery; we’ve made Twitter an important platform for conversations about music; we continue to drive eyeballs to YouTube. Unfortunately musicians have also experienced the hassles of having a once-dependable platform disappear or transform into something that isn’t so useful, like when MySpace went Murdoch or the recent changes to Facebook.
Musicians’ needs in the digital realm might not be simple, per se, but they should be recognized. Although artists are generally enthusiastic about digital tools to reach fans, raise capital and sell stuff, we’re less thrilled when an online service goes away or is modified to the extent that its less useful. When news broke recently that streaming on-demand site Beats Music had acquired Topspin—a well-liked, direct-to-fan commerce solution for musicians—many wondered what this would mean for artists who had come to depend on its suite of services.