Ariel Hyatt specializes in digital public relations. She has caught the attention of CNN, Wired, Billboard, Hypebot, and the Washington Post with her unique brand of advice about the uses and misuses of social media. She is in demand at SXSW, the Future of Music Coalition, Grammy Camp, and ASCAP’s I Create Music, among others. Hyatt has also made important contributions to music business studies in the US through her collaborations, for example, with The Clive Davis Institute of Recorded Music at NYU, Belmont, MTSU, and Berklee. Her self- published book, written with Richard Meitin (Minnesota State University, Mankato) and Charlie DaHan (Shanachie Records), Cyber PR for Musicians: Teacher’s Guide, (New York, Huntercat Press, 2013), is now indispensable reading in many college course on music marketing and promotion.