“You don’t have many excuses anymore,” Casey Rae, deputy director of the Future of Music Coalition told me. “For 10 dollars a month, you can have access to all the recorded music in the world, on the go, stored in a cache on your phone and synchronized. It’s pretty amazing. That’s a powerful consumer-focused music marketplace.”
Rae’s observation speaks to consumer expectations of sound tracking one’s life at an extremely low cost. In addition to cheap music, people want tremendous variety (the long tail of unlocked music). Between the listening platforms and musician hangouts like SoundCloud, there is a consumer presumption that the entire library of recorded music should be accessible.