[Post authored by FMC communications intern Caroline Fox]

The New York Times recently published a short op-ed that explored one musician’s unsuccessful attempt at crowd fundraising for her album. Veteran recording artist Terre Roche signed up for Kickstarter and Indiegogo, popular crowdfunding platforms for creative projects. Roche and her new band were aiming to secure $21,000 in funding to produce their next album. Unlike some other success stories, however, this already established creator fell flat when it came to raising cash from fans for her project.