by Kevin Erickson, Communications Associate

Urban Ouftitters is now claiming to be the “world’s number one vinyl seller.” According to Buzzfeed, Calvin Hollinger, chief administrative officer for the Philadelphia-based clothing retail chain made the claim in a meeting with analysts yesterday: “Music is very, very important to the Urban customer…in fact, we are the world’s number one vinyl seller.”

Hollinger’s claim hasn’t been sourced or verified, but even if technically true, it could easily be misleading; the reality is that independent record stores certainly sell more vinyl than Urban Outfitters, but they don’t have a single corporate owner.  (Update 9/29/2014: Ed Christman at Billboard confirms that indie store market share is far larger than Urban Outfitters, and also discovers that Amazon, not Urban Outfitters, sells the largest volume of any single corporate retailer.)